I want to win, achieve, explore, socialize, and kill while I traverse through different levels in the game. Users want to experience everything when they play a game. As a game developer, how to identify and satisfy different types of players? How to think of a game in levels? Levels…

All of us have played many games in childhood. The ultimate goal is to achieve a win state. Let’s understand the definition of the game provided by Katie Salen and Eric Zimmerman in their book Rules of Play: Game Design Fundamentals. “A game is a system in which players engage…

Oh! I am going to be late by 5 min to the sprint call. Let the team start the meeting. Hey hi, team! I am here, so shall we start the discussion? What did we do yesterday? What are we planning to do today? What are the problems which need…

Every day the feelings change from sad to happy to neutral, depending on the kind of stimulus our brain receives. The stimulus can be intrinsic or extrinsic. The stimulus when triggered by technology, we find ourselves challenged to remain focused and unable to repeat desired behaviors at our own will…

When I was in grade 2, I used to stand in a queue in front of stores to buy goods, and the seller handed goods to me. That is no choice and no voice of our own to select and compare. Today my children like going to departmental stores because…

Loyalty programs are a definite way to acquire, identify and retain valuable customers. Each and every organization wants to have customers who come to buy day after day. Let's understand the loyalty program of Apollo Pharmacy in India. Apollo Pharmacy sells medicines and wellness products. The company has established stores…

As budding product managers or as we grow in the product field, we need to read a lot. Reading helps us think deeper, think differently, and remain relevant. So let me share the books I read in the last 9 months, and the ones I plan to read in the…

OTT platforms are on the rise and making entertainment possible for people on all devices. I have been reading and researching the Disney+hotstar app for the last 2 to 3 weeks. A disclaimer, I am a subscriber of the app and watch movies and TV shows on it. I have…

How do we deliver features which are close to the expected outcomes? How do we make it quick and show progress at all times to the client? We need to make features like rate/review restaurant, filters for search, online ordering, etc to be made. Not sure how to do this…